Unfortunately Not A Sound Bath
UNASB needed a branding refresh for their fundraising round.
To reflect the club’s underground nature, I drew inspiration from zines, multilayered printing, and photocopier textures.
The visual language incorporated everyday bath objects (like loofahs), auditory elements (such as headphones), and conceptual metaphors (like going down the rabbit hole) to create a playful, slightly surreal identity.
They wanted to keep their existing logo and avoid making the presentation feel overly designed. We landed on a grungier treatment of the logo, paired with clean, restrained slide layouts that let the unconventional graphics take center stage.